Thursday, February 9, 2023
Market-Reporter
  • Home
  • Markets
    • U.S. Markets
    • Canada
    • Europe & Middle East
    • Emerging Markets
    • Asia
    • Latin America
  • Investing
    • Stocks
    • IPOs
    • Mutual Funds
    • ETFs
    • Bonds
    • Commodities
    • Currencies
    • Cryptocurrencies
  • Economy & Politics
    • Personal Finance
    • Spending & Saving
    • Retirement
    • Real Estate
No Result
View All Result
  • Home
  • Markets
    • U.S. Markets
    • Canada
    • Europe & Middle East
    • Emerging Markets
    • Asia
    • Latin America
  • Investing
    • Stocks
    • IPOs
    • Mutual Funds
    • ETFs
    • Bonds
    • Commodities
    • Currencies
    • Cryptocurrencies
  • Economy & Politics
    • Personal Finance
    • Spending & Saving
    • Retirement
    • Real Estate
No Result
View All Result
Market-Reporter
No Result
View All Result
Home IPOs

‘Our passionate consumer base over-indexes to Millennials’

MtR by MtR
June 26, 2021
in IPOs
0


While the Los Angeles-based company posted a net loss of $6m last year, it was in the black in the first three months of 2021, and “anticipate [s] enhancing our profitability in the coming years.”​

In an S-1 form​​ filed with the SEC this week, Zevia​ ​said growth was coming from a combination of velocity gains, a surge in its e-commerce business (now accounting for 13% of sales), and increased distribution, with products now available in 20,000+ retail locations in the US. The number of shares to be offered and the price range for the proposed offering have not yet been determined.

In the US market, it said, “There is significant opportunity for our products in the drug, warehouse club, convenience, and foodservice channels, which accounted for more than 50% of carbonated soft drink sales in the US.”​

However, Zevia also sees opportunities for international expansion beyond the US and Canada: “We are particularly focused on regions such as Western Europe, Latin America, and Asia where there have been significant sugar tax implications, as well as further legislation to combat sugar consumption.”​

According to SPINS data for the 52 weeks ended May 16, 2021, retail sales of Zevia grew 25% YoY, outpacing 9% growth in the overall zero calorie soda category, said the company, which says its offerings are becoming increasing relevant as consumers seek to reduce their sugar intake and avoid artificial sweeteners (sucralose aspartame, ace K), which still dominate the diet soda category.

Core zero-calorie soda line accounts for 86% of sales​

While stevia-sweetened variants of Coke and Pepsi (Coke Life and Pepsi True) failed to set the world on fire, Zevia has continued to gain traction, particularly with Millennials, claimed the company, which has refined the sweetening system deployed in its core recipe over the years, removing monk fruit and erythritol, and focusing solely on stevia leaf extract (coupled with carbonated water, citric acid, and natural flavors).

“Our passionate consumer base over-indexes with Millennials, whom we believe will continue to favor our better-for-you, more sustainable liquid refreshment beverages as they age… ​

Related articles

World’s largest duty-free retailer aims for Hong Kong’s biggest IPO of year – South China Morning Post

August 10, 2022

NSW Police dumps Bezos-backed Mark43 from core systems overhaul – Strategy – Security

August 10, 2022

“Zevia drinkers have historically increased their brand spending over time, and tend to spend more on average than traditional shoppers within the soft drink, energy and ready-to-drink tea categories.”​

Zevia’s core zero-calorie soda range still accounts for the majority of sales. However, brand extensions launched since 2016 (sparkling, Energy, Kidz, Mixers, Organic Tea) comprised 14% of net sales in 2020, said the company, which has an ‘asset-light’ business model  deploying third-party contract-manufacturing and logistics providers.

‘The opportunity for this brand is more significant today than I ever thought it could be’​

Speaking to FoodNavigator-USA a couple of years ago about his ambitions for Zevia, CEO Paddy Spence said: “The opportunity for this brand is more significant today than I ever thought it could be. The two brands I look at for inspiration are Halo Top, which has reinvented ice cream; and Monster, which came in with an authentic product that connected with consumers and was unique in the category. That’s exactly where our brand is at, it’s gutsy and relentlessly innovative.” ​​

Asked at the time whether Zevia could remain independent, he said: “We’d love to be a $30bn market cap public company. We see the success of Monster and it shows you what can be done, these guys can beat Coke and Pepsi at their own game, stay independent, be public and frankly have a market cap that rivals the biggest beverage companies.”​​



Source link

Related Posts

World’s largest duty-free retailer aims for Hong Kong’s biggest IPO of year – South China Morning Post

by MtR
August 10, 2022
0

World’s largest duty-free retailer aims for Hong Kong’s biggest IPO of year  South China Morning Post Source link

NSW Police dumps Bezos-backed Mark43 from core systems overhaul – Strategy – Security

by MtR
August 10, 2022
0

Plans to replace NSW’s core policing system with a new cloud-based crime-fighting platform are in disarray after NSW Police terminated...

Syrma share sale to offer cues for IPO fence-sitters

by MtR
August 9, 2022
0

MUMBAI : The primary market will offer important cues to IPO-bound companies and investors this week. After a dry patch...

AIG eyes September as next window for unit’s IPO

by MtR
August 9, 2022
0

AIG, one of the world's biggest commercial insurers, on Monday blamed market volatility for the delay, becoming the latest company...

Gov. AbdulRazaq mourns Chief Imam of Ajase-Ipo

by MtR
August 9, 2022
0

The Governor said the death of the Chief Imam was a depletion in the rank of community leaders whose leadership...

Load More
  • Trending
  • Comments
  • Latest

Bank of England tells ministers to intervene on digital currency ‘programming’

June 21, 2021

Tips for checking smoke alarms during daylight saving time

March 12, 2022

GLOBAL MARKETS-U.S. stocks follow Europe up; Treasury yields rise, dollar firm

July 9, 2021

What will Durham County education bonds pay for? A full list

July 8, 2022
African currencies week ahead: Zambia's kwacha seen on back foot, Kenyan shilling up – Business Recorder

African currencies week ahead: Zambia's kwacha seen on back foot, Kenyan shilling up – Business Recorder

0
Maxum Foods releases Global Dairy Commodity Update for June

Maxum Foods releases Global Dairy Commodity Update for June

0
Letter: Perpetual bonds can help states fight hunger

Letter: Perpetual bonds can help states fight hunger

0
United Kingdom ETFs Are Riding the Re-Opening Momentum

United Kingdom ETFs Are Riding the Re-Opening Momentum

0

Investment in overseas real estate surges : The DONG-A ILBO

August 11, 2022

U.S. inflation CPI report, Wall Street, currencies

August 10, 2022

Alberta oil production set new record in first half of 2022

August 10, 2022

Industrial Lubricants Market to Reach $71 Billion by 2027.

August 10, 2022

Recent News

Investment in overseas real estate surges : The DONG-A ILBO

August 11, 2022

U.S. inflation CPI report, Wall Street, currencies

August 10, 2022

Alberta oil production set new record in first half of 2022

August 10, 2022

Categories

  • Asia
  • Bonds
  • Canada
  • Commodities
  • Cryptocurrencies
  • Currencies
  • Emerging Markets
  • ETFs
  • Europe & Middle East
  • IPOs
  • Latin America
  • Mutual Funds
  • Personal Finance
  • Real Estate
  • Retirement
  • Spending & Saving
  • Stocks
  • U.S. Markets
  • Privacy & Policy
  • About Us
  • Contact Us
  • Advertise with us

© 2021 Copyright Market-Reporter

No Result
View All Result
  • Home
  • Markets
    • U.S. Markets
    • Canada
    • Europe & Middle East
    • Emerging Markets
    • Asia
    • Latin America
  • Investing
    • Stocks
    • IPOs
    • Mutual Funds
    • ETFs
    • Bonds
    • Commodities
    • Currencies
    • Cryptocurrencies
  • Economy & Politics
    • Personal Finance
    • Spending & Saving
    • Retirement
    • Real Estate

© 2021 Copyright Market-Reporter