Rapper Raftaar becomes first Indian artist to accept performance fee in cryptocurrency

The cryptocurrency mania sweeping the world is being increasingly picked up by the music industry. Heralding a pioneering move in the Indian music industry, it is now confirmed that rapper, music composer and music producer Raftaar says he now accepts cryptocurrency in lieu of actual currency as his performance fee.

Instrumental in orchestrating this exceptional transaction was Raftaar’s long time business partner Ankit Khanna. The virtual performance is scheduled for the second week of July 2021 for a boutique 60-minute event to be hosted in Canada, Ottawa for a private gathering of 100 people.

Ankit Khanna of AK Projekts states, “In my opinion, music will be one of the

to be completely and thoroughly disrupted through the blockchain. The artist can now go directly to the public in every single way without the need of middlemen. Blockchain has the potential to expedite a seamless experience for anyone involved with generating or interacting with music. I’m happy to welcome this new transactional paradigm with my longtime business associate Raftaar who truly is a pioneering voice of this new generation.”

Raftaar expands, “I’ve always been an ardent admirer of blockchain technology and I’ve always wondered why artists and managers alike haven’t explored the potentiality of this disruptive medium. Nevertheless, I’ve finally taken the baby steps in this direction.”

While the concept remains largely uncharted within the entertainment landscape of India, the appeal of cryptocurrency and blockchain technology is being used by global artists of the likes of 50 Cent, Mariah Carey, G-Eazy, Sia and Fall Out Boy, the Backstreet Boys and Lana Del Rey.

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Entrepreneurs are a high-risk group whenever the markets catch a cold. Here’s how they invested to keep themselves, and their companies, in the pink of health.

Jyotsna Uttamchandani, Executive Director, Syska Group

“If I had to stress about investing in something this year, it would be health. A gym, at this point, is accessible to us on our smartphones. We can always do group exercise classes online or even group challenges for steps with our friends. From a business point of view, investing in AI solutions to drive productivity will be a year-round focus. It will prioritise product sales, optimise our pricing, and provide seamless forecasting.”

Gautam Das, CEO, Oorjan Cleantech

“I have participated in almost 50 marathons, including an 87-km comrade run. Spending time outdoors — running, doing yoga or meditation, swimming or playing a sport — is how I invest in my mental and physical well-being. Good health is the biggest wealth. I believe in financial investments in new ventures that create value and jobs. Success and money are the by-products.”

Dhruvil Sanghvi, CEO, LogiNext

“In 2021, I am going to double down on efforts to maintain good health by regular exercise and meditat ion. For our employees too, we are envisaging more ways for people to invest in their mind and body. As for wealth, I actively help upcoming technology entrepreneurs with mentorship and angel investments. I’ll be expanding horizons here to build more pathbreaking global companies from India.”

Ameera Shah, MD, Metropolis Healthcare

“Life is all about tradeoffs. Keep a mental and emotional balance and deal with your anxiety in a positive way. Regular exercise and spending quality time nurturing myself and my family are some of my priorities. On wealth, for those investing in markets, it is better to be diversified and to stay liquid. For entrepreneurs, there needs to be a strong back-up plan. Wealth-creation is a process, but solving customer problems and impacting lives positively is the true purpose.”