Chester-based Clicky Media has been appointed to devise a new digital strategy for retirement firm Adlington Retirement Living.
The digital agency will work with the retirement living company to bolster its online presence as part of its growth plans.
Robin Cooke, Senior Account Manager at Clicky Media, said of the partnership: “The team at Clicky are delighted to be working with Adlington Retirement Living. Our new digital strategy will create a more engaging customer journey through paid advertising, conversion rate optimisation, search marketing, and by evolving the website to provide the most efficient user experience for the core audience. We’ve projected ambitious digital marketing KPIs for them over the next year, which we’re determined to achieve.”
Alexandra Johnson, Sales & Marketing Director at Adlington Retirement Living, said: “We have ambitious growth plans and our new digital strategy is an important part of fulfilling that. Engaging with Influencers, as well as our core target market, through an immersive digital experience is key. Our in-house creative and marketing team is looking forward to working closely with Clicky to deliver results for our retirement communities across the Northwest, Yorkshire, and The Midlands.”